Shadcn pricing sections for agencies

Only if you sell time-based engagements (staff augmentation, fractional CTO, ongoing retainers). For project-based work, day rates anchor the conversation in hours instead of outcomes — the wrong frame for design and engineering work that compresses 80 hours of value into 20 hours of senior craft. Publish project-based 'starting at' pricing instead, which tells the budget story without devaluing the work.

Three tiers max, each named by deliverable scope (e.g., 'Brand Sprint', 'Brand System', 'Brand + Implementation'). Avoid pricing by hours, page count, or feature checklist — those frames apply to commodity work, and your pricing page should signal you're not a commodity. Each tier should describe the outcome the client gets, not the artifacts you produce. Outcome pricing rises with perceived value; artifact pricing settles to commodity rates.

Yes — as a fourth option after the three productized tiers, framed as 'We do custom too'. This catches the visitor who needs something outside your packages without forcing them to assume your packages are inflexible. Don't make it the primary path — that signals you're a custom-first shop and triggers the 'I need three quotes' procurement reflex. Productize the common 80%; quote the custom 20%.